Do You Yuzu?

Do you love us? Because we love yuzu, too! But have you ever heard of yuzu? Known as the Japanese lemon, yuzu has grown in popularity in recent years due to its citrus-superpowers in skin, hair, and health care. Packed with vitamins C and E, yuzu is jammed with brightening power and rich antioxidant effects for the skin, hair, and body.

With yuzu’s range of potent benefits, it’s no wonder why we love using this vibrant gem in some of our favorite products. Keep reading to get the full scoop on all the yuzu secrets you’ve been missing, and why it’s near and dear to 100% PURE beauty, hair, and health care. Time to discover the power of yuzu in you!

We’ve all heard when life gives you lemons, you should make lemonade. But what if we told you to integrate these bright super fruits into your skincare routine – specifically, the yuzu fruit? Yuzu, also known as the Japanese citron, looks like the lovechild of lemon and orange but is more aromatic and much sourer than other citrus fruits.

Yuzu has long been prized in countries such as Japan and East Asia as a culinary delight in cuisines with additional age-old origins in warding off illnesses. Besides being an all-star in gourmet flavorings, yuzu tops the antioxidant list as having 3 times the vitamin C than its fellow citrus family and friends. On the short end of benefits, yuzu is great for boosting our immune system and aiding in healthy, radiant skin.

If you’re looking to dip your toes – or skin – into the Fountain of Youth, yuzu will cause quite a splash with its stellar anti-aging superpowers. This citrus celeb hinders the formation of advanced glycation end products (AGEs), which help slow down the skin’s aging process and the breakdown of collagen and elastin. Say hello to your little friend with fewer fine lines and wrinkles, and a plumper, more youthful complexion.

You’ll also be happy to know that yuzu isn’t just a treat for your health and skin. The components for collagen production in the body also extend to hair health. But that’s just the tip of the peel of the benefits of this potent little citrus fruit!

Want to help fade away old acne scars and those lingering dark spots? Yuzu is your go-to skin gem. Or maybe you want to zap any dull or lackluster skin from the dry, winter blues with bright, fragrant super fruits for a healthy, glowing complexion?! Yuzu is perfect for brightening and radiance.

As we mentioned before, most citrus fruits are known for containing powerful vitamin C. This antioxidant is a powerhouse for brightening the skin, fighting signs of aging, and even helping to combat dry skin. That’s right – yuzu has a ‘glowing’ reputation for restoring your skin’s moisture barrier for hydrated, radiant skin. This little fruit has big power, and that’s not even half of it!

In addition to yuzu’s exhibited high anti-glycation activity, which helps slow the aging process, the fragrant fruit can protect the skin from harsh environmental aggressions like UV damage and pollution. Topical use of yuzu can lead to improved eczema and psoriasis. The powerful nutrients and divine aroma in yuzu can also brighten the mind and body.

FUN FACT: Relaxing in a hot yuzu bat during the cold season is just the Japanese tradition we are dying to try. Practiced for hundreds of years, fresh yuzus are dispersed in hot water baths, also called, “yuzuyu”. Said to brighten skin, detoxify the body and contribute to boosted health, the bright and vibrant scent of yuzu fills the air and (we like to think) it keeps us smiling with thoughts of returning to summer all winter long.

Vitamin C is an essential component for collagen production in the skin and body, which also extends to strand health and tensile strength in hair. Tensile strength notes how much hair can stretch without breaking. Incorporating hair formulas with yuzu into your daily shower routine can help boost strength as well as shine and support the growth of new tresses.

With yuzu’s powerful hair-loving benefits in mind, we created a shampoo and conditioner duo to bring those nutrients straight to your strands! Our Yuzu & Pomelo Glossing Shampoo is a hydrating formula that’s rich in hydrating aloe, soothing rose water, and antioxidant green tea. Made with degreasing yuzu and pomelo citrus, and cleansing coconut foam, this shampoo cleanses hair and dulls buildup to restore brilliant shine, bounce, and vibrancy.

Double up with our Yuzu & Pomelo Glossing Conditioner. This conditioning formula is vegan and cruelty-free, and we designed this particular pair to work well with a variety of hair types. This revitalizing conditioner strengthens with pro-vitamin B5 and flax seed while detangling with coconut oil and degreasing yuzu gently cleanses and strengthens strands. From fine, golden strands to thick, curly cuties, there’s a little something in these formulas for any combination out there.

While our main squeeze is beauty, the health benefits of natural ingredients are also a major factor that inspires us to create the purest, healthiest products that are both good for your skin and you. So naturally, we had to ‘squeeze’ in some noteworthy health benefits of yuzu citrus.

Often when we feel the sniffles coming on, additional vitamin C support becomes necessary. Yuzu is rich in essential vitamins and most abundant in vitamin C, which is a great antioxidant for boosting immune health in the body. Together with vitamin C and the antioxidant limonene, yuzu citrus can help neutralize harmful free radicals and reduce inflammation in your body.

Remember when we mentioned that yuzu has a powerful natural fragrance? It is so powerful that it can have an uplifting effect on your mood, and help to relieve stress. Add yuzu essential oil to the diffuser in your meditation sanctuary at home, or keep a small vial at your desk. You can simply open the bottle and take a sniff for a calming antidote on a chaotic Monday afternoon.

Now that you know we love yuzu, we hope yuzu, too! With all the beauty, hair, and health benefits, it’s no wonder how this citrus sleeper has made its way down the yellow brick road and is now nipping at the heels of the standard lemon. As an all-star anti-aging, free-radical fighting, and naturally refreshing fragrance with nutrient-rich qualities, it sounds like that mythical Fountain of Youth isn’t too far away!